Prices for HoReCa - Any serious player in HoReCA space will have to control its gait in the very prologue of entry in Indian HoReCa, by strategizing its prices. Initially for the first few months a exciting low priced list help make major impact & later new product additions & new customers give a leverage of bottom line. While deciding the prices in HoReCA the following points are reqd. to be taken care of :-
A. HoReCa buys in bulk ( 90% of HoReCa). Have it on the top that the price will have to be equally enticing in proportion to the order you anticipate from your client.
B. HoReCa (again over 90%) buys goods on credit so take the dent of bank interest pre-account on the prices.
C. See if your HoReCA Price List can have a range or a basket of SKUs which DO NOT CLASH with the regular retail / MT. Even if the product is same in both cases but the nomenclature is different - this way you can make your life simple.
D. Have a price list which gives enough scope of stability as the conversion time of a HoReCA sales call normally takes 3-4 weeks. Please book your stocks with in the company so that you get the right price at the time of conversion.
E. Make a Price List - HoReCa SANS all schemes ( HoReCa likes net prices mostly ) 10 +1, 12+2 makes things complicated. Check competition's price list for a reference.
F. Price List for HoReCa ideally should be ALL INCLUSIVE - incl. primary freight, secondary freight, F.O.R., including VAT, CST, APMC, Cess etc. only if the product is not the commodity but FMCG then probably you can also give discount from the MRP.
G. Lastly, for the rest of the 10% HoReCa who buy in advance- give the rock bottom Price List custom -made ONLY FOR THEM.
Horeca Specialist
A. HoReCa buys in bulk ( 90% of HoReCa). Have it on the top that the price will have to be equally enticing in proportion to the order you anticipate from your client.
B. HoReCa (again over 90%) buys goods on credit so take the dent of bank interest pre-account on the prices.
C. See if your HoReCA Price List can have a range or a basket of SKUs which DO NOT CLASH with the regular retail / MT. Even if the product is same in both cases but the nomenclature is different - this way you can make your life simple.
D. Have a price list which gives enough scope of stability as the conversion time of a HoReCA sales call normally takes 3-4 weeks. Please book your stocks with in the company so that you get the right price at the time of conversion.
E. Make a Price List - HoReCa SANS all schemes ( HoReCa likes net prices mostly ) 10 +1, 12+2 makes things complicated. Check competition's price list for a reference.
F. Price List for HoReCa ideally should be ALL INCLUSIVE - incl. primary freight, secondary freight, F.O.R., including VAT, CST, APMC, Cess etc. only if the product is not the commodity but FMCG then probably you can also give discount from the MRP.
G. Lastly, for the rest of the 10% HoReCa who buy in advance- give the rock bottom Price List custom -made ONLY FOR THEM.
Horeca Specialist
مواد غذائية I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article so only.Thanks!
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